We apparently are in a misconception that the Millennials are the new consumers and forgetting
the fact that the ‘Baby Boomers’
hold the keys to every ‘locks and safes’ of the world and run the show. The
generation that brought the pop culture and made the first consumer generation
is heading into retirement. Time to wake-up folks and cheer up the baby boomers
and their invigorated spending power that reshaped Texas to Sin-City and Bangalore
to Silicon-Valley.
However, going by our Hindu-Shastra (which clearly needs a moderator), a man at 60 is expected to retire
and renounce. But isn’t it a more passive way of spending their ‘senior’ years,
after all, why should one hustle while young, and not enjoy the old.
Well, Matt Thornhill, president of Generations Matter, a
think tank in Richmond, Virginia says “Boomers are the first generation
on the planet to get to age 60 and still see a long runway ahead,”
Perhaps, the strongest validation of the Baby Boomer Renaissance
is the 2011 film The Best Exotic Marigold
Hotel and approves the fact that – 50 is the new 30 and why not so. This generation
(baby boomers) has been more active and more involved in ‘‘shaping’’ the world than the Snowflake
generation.
With an annual spending power of $7.1 trillion— one must not
take the segment for granted, which is estimated to hit 13.5 trillion dollars
by 2032 and consider it as an opportunity, than a liability.
No Shrinking Violets – Baby boomers Rock
We’re no longer looking for the youth as role models, many seniors have become leaders already and some of them started after retiring. Take the example of our Faujah Singh, who became the oldest marathon runner at 101. Well, I ain’t advocating every senior to buckle up and start running, but staying active is a good way to live.
There’s always a space to start in a big way, even with potentially dwindling family circle – kids are grown up (hopefully), grand babies moved abroad (thankfully). It’s lonely in suburbia, nonetheless, the cityscape is open to diverse peer groups and communities, making it more interesting and pleasant, allowing a lot of opportunities to ditch retirement.
No Shrinking Violets – Baby boomers Rock
We’re no longer looking for the youth as role models, many seniors have become leaders already and some of them started after retiring. Take the example of our Faujah Singh, who became the oldest marathon runner at 101. Well, I ain’t advocating every senior to buckle up and start running, but staying active is a good way to live.
There’s always a space to start in a big way, even with potentially dwindling family circle – kids are grown up (hopefully), grand babies moved abroad (thankfully). It’s lonely in suburbia, nonetheless, the cityscape is open to diverse peer groups and communities, making it more interesting and pleasant, allowing a lot of opportunities to ditch retirement.
